This is a spoof response which many took as real and does make the point that taking online reputation attacks head on is fraught.

As mentioned in earlier blogs, there is no authentication process for online publications and videos, and the focus for the corporate seeking to reduce Online Reputation damage is to suppress rather than answer criticism.

“Isn’t this a burn the books mentality?”

No, not at all, it’s a realisation that a fair and even handed consideration for any situation represented online does not come with any guarantee or authenticity.

In the Sons of Maxwell Vs United Airlines there is an official response online – I challenge you to find it, separate it from the spoofs and attacking blogs and videos.

People viewing a subject tend to mentally add up the negatives and by sheer weight of numbers believe them.

Junior Madureira
Senior Account Manager
FourthMedia

www.onlinereputationmanager.co.nz